From Content to Conversions

From Content to Conversions

Category
VideographyMarketing CampaignPaid Ads
Client/Brand

The Furniture Trader

Project Length

From September 2024 - Ongoing

Role

Content Creator for Organic & Paid Ads. Marketing Strategy: scheduling, community engagement and performance reporting. Storyboarding, shooting, and editing photo & video assets.

Tools

Adobe Premiere Pro, Motion Array, Lightroom, Photoshop, Canva, Meta Suite, Notion,

Gear

Sony A6700, Sony 35mm F 1.8, DJI RS 4 Mini, Professional Studio Light.

From Scrolls to Sales.

Real Results for The Furniture Trader’s Social Media & Paid Ad Strategy

How I Increased Engagement, Foot Traffic, Web Traffic & Conversions for a Local Furniture Brand.

📊 Results & Impact (Oct 2024 – Jun 2025)

💡 Key Performance Highlights

  • Audience Growth: 40% Instagram Followers Growth, averaging a +168 new followers per month consistently. Uncommon for a local brick-and-mortar business.
  • Ad Performance:

    • → 5–6% CTR on paid video ads (2–3x higher than industry average).

  • Conversions:

    • → 8,130 clicks on lead campaigns.

    → 1,518 clicks on latest Reels.

  • Engagement:

    • → Higher saves & reactions.

    → +20% increase in average watch time from hook-focused edits.

💡

🧠 Did you know? The industry average CTR is 1–2%. My campaigns hit 5–6%.

💬 Messaging & Inquiries Summary Instagram/Facebook (Dec 2024 – Jun 2025)

📱 188 new direct contacts across Instagram & Facebook

💬 263 total messaging conversations started

🌱 Organic leads: 126→ 67% of total (strong content strategy)

🎯 Paid leads: 59→ consistent and cost-effective Meta Ads

📊 Avg. 27 new contacts/month and 38 conversations/month

Platform
Total Contacts
Organic Leads
Paid Leads
Conversations Started
Instagram
82
62
17
159
Facebook
106
64
42
104
Total
188
126
59
263
🎯 Proof that visual storytelling + performance strategy can transform retail content into real business growth.
‣

Video Ads Results

‣

Followers Growth - View screenshots

‣

Lead Inquiries - Facebook Results

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Lead Inquiries - Instagram Results

Organic Content:

‣

Watch Reels

Live Links

🚀 Want results-driven campaigns like this?

Contact me → to start your transformation!

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