Social Media Content Creation & Marketing Strategy

Overview

• Weekly organic and paid social media campaigns to drive web & in‑store traffic, clear seasonal stock, and build brand awareness across Melbourne showrooms.

My Role

• Content Creator: Storyboarding, shooting, and editing photo & video assets
• Social Media Manager: Strategy, scheduling, community engagement, and performance reporting

Process

1. Strategy & Planning
• Defined monthly themes around new collections, clearance events, and local store promotions
• Built a shot list, brand voice guidelines, and copy pack
2. Production
• Filmed on Sony A6700 + Sony 35 mm f/1.8, DJI RS 4 Mini stabilizer
• Captured product close‑ups, lifestyle scenes, and short “Reel‑style” video cuts
3. Post & Publish
• Video Editing and motion graphics in Adobe Premiere Pro, extra graphic designs in Canva
• Scheduled organic posts & ads in Meta Suite; tracked reach & engagement in Metricool
4. Optimize & Report
• Monitored performance weekly; refined creative and targeting based on CTR, engagement, and follower growth
• Delivered monthly insights and next‑step recommendations

Results & Impact

• Between October 2024 and April 2025: Instagram audience grew by 1,361 followers, a 28.8 % increase, averaging about 4.8 % growth each month:

• Strong growth: Nearly 30% more followers in 6 months is exceptional for a niche local retailer.
• CTR: 5–6 % on paid video ads (well above 1–2 % industry average)
• Link Clicks: 8,130 clicks on lead campaigns; 1,518 on latest reels.
• Engagement: Sustained healthy reactions & save, creative hook refresh boosted average watch time by 20 %
• Messaging: Organic inquiries up +66.7 % on Facebook; new contacts from Instagram +33.3 %

Live Links

• Instagram - @thefurnituretrader

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