About

👋 Hello, I'm Camila

I’m a Creative Director blending wellness storytelling with results-driven social media strategy to help purpose-led brands flourish.

🧠 Who I Am

Based in Melbourne, I craft campaigns that merge aesthetic clarity with strategic thinking — equally passionate about wellness, lifestyle, and retail.

🎯 How I Help

I develop campaigns that not only look beautiful but convert: from strategy and content to ads and engagement.

💬 Why It Matters

I believe that authentic, emotional storytelling makes wellness brands truly stand out and connect.

🏆 Highlights

📈 36% Instagram growth for a local business
🎯 5–6% CTR on Meta video ads
🎬 Spec campaign (Chose to Glow) created to showcase my directing + storytelling style

📬 Let’s Connect

Curious how we can build your next wellness campaign?

‣

🚀 Book a discovery call

📧 Email me! bycicilor@gmail.com

or Let’s Chat ☕

📱 +61 404 900 386

🎥 Video Production & Editing

Adobe Premiere Pro · Final Cut Pro

🖼 Photography & Retouching

Adobe Lightroom, Photoshop

🖌 Graphic & Social Design

Canva (brand kits, motion graphics)

📈 Paid Social & Growth

Meta Ads Manager · Engagement strategy

📊 Strategy & Analytics

Spreadsheets · KPI tracking · Metricool

✍️ Copy & Messaging

Hook‑driven captions · Short-form Scripts

🤝 Client Collaboration

Creative pitching · Upsells

🎓 Education

B.A. Communications & Journalism (Media Studies)

Universidad del Norte · 2019 · Barranquilla, Colombia

🌐 Languages

English (Fluent)

Spanish (Native)

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