Category
VideographyPhotographyMarketing Campaign
Client/Brand
Coaches, Entrepreneurs, Influencers, Models, Any Professional
Year
2024, 2025
Role
Director, Cinematographer, Photographer, Editor
Tools
Adobe Premiere Pro, Lightroom, Photoshop, Canva
Gear
Sony A6700, SONY FF 28-70 F3.5-5.6, Nikon DSLR, audio recording, extra lighting.
Overview
- Created on‑brand vertical reels and cinematic portraits for coaches, influencers and professionals, fueling stronger online presence and audience connection.
My Role & Process
Role: Creative Director, DOP, Editor
Process:
- Concept & Prep:
- Develop moodboards and shot lists keyed to each client’s personality, niche voice and brand aesthetic.
- Define location, wardrobe palettes and on‑screen tone to convey authority and style.
- Production:
- Location direction: Scout and secure settings (city streets, spots, co‑working spaces) that reinforce each client’s expertise and vibe.
- Cinematography: Capture dynamic, confidence‑boosting shots, mix smooth sliders, subtle handheld pushes and wide environmental frames to showcase presence.
- Styling: Apply on‑brand color palettes, wardrobe accents, to create a cohesive, professional look.
- Personality focus: Light direction to draw out authentic expressions, smiles, gestures and “power poses” that communicate credibility.
- Post‑Production:
- Assemble punchy 15–30 sec reels optimized for social (9:16).
- Color grade to reinforce each client’s brand palette, clean skin tones, rich midtones, contrasty highlights.
- Export platform‑ready H.264 files and deliver alongside high‑res portrait stills.
Technical Highlights
- Formats: 9:16 vertical, H.264, 1080×1920 px
- Length: 15 – 30 sec each
- Delivery: mp4, social‑ready exports, shared via Google Drive or WeTransfer.