📌 Chose to Glow – Visual campaign for a wellness brand.

“Sometimes endings... are your greatest beginning.”

This is an Independent creative concept inspired by Nutra Organics’ products and values, that visually captures a woman’s transition from emotional stillness into a renewed glow.

This spec campaign blends cinematic storytelling with soft product placement to reflect the essence of Collagen Beauty by Nutra Organics.

🎬 My Role

Creative Director, Cinematographer, Stylist, Editor.

📽️ The Concept

Movement, light, and morning ritual as a metaphor for feminine rebirth and inner glow.

📌 The Furniture Trader – Social Media Strategy & Paid Ads

A strategy-first content and ad campaign for a Melbourne-based retail furniture store.

📽️ My Role

Social Media Manager, Content Producer, Paid Ads Strategist.

📊 Focus

Content creation with ROI-focused strategy to increase foot & web traffic, lead gen & online brand perception.

💼 What I Do

🎥 Video + Creative Direction

From concept and scripting to styled shoots and editing.

📈 Social Media Strategy & Paid Ads

Organic growth & performance campaigns across Instagram & Facebook.

✍️ Brand Storytelling

Helping brands clarify their message and connect emotionally.

📊 Why It Works

“With the right message and smart visuals, social media becomes a real growth tool.”

Here’s what I achieved in just 7 months for a local retail brand:

📈 40% Instagram Followers Growth

Averaging a +168 new followers per month consistently.

🎯 5–6% CTR

On Meta video ads (2–3x higher than industry average).

🔗 8,130 link clicks

From lead generation campaigns.

💬 +188 direct contacts and 263 real conversations

Through DMs via Instagram & Facebook Messenger.

📹 +20% increase in average watch time

From video edits with strong hooks.